Alchemy Bar Owner Seizes Growth Opportunity with Acquisition of Cloud 9

(Sugar Land, TX — March 20, 2024) DSV Consulting LLC ("DSV"), a veteran management consulting firm, today announced its strategic advisory role in facilitating the asset acquisition of Cloud 9 Hookah Lounge and Smoke Shop LLC by C9 JR LLC, an entity owned by Joel Rivera, founder of the acclaimed Alchemy Bar hookah lounge in San Antonio.

Capitalizing on Surging Tulum Lifestyle Trend

Rivera, backed by funding secured through DSV's partnership with ROK Financial, plans an inspired revitalization of Cloud 9, imbuing the venue with the captivating "Tulum vibe" — a bohemian blend of natural beauty, ancient history, and laid-back luxury that has gripped Millennial and Gen Z interests.

"While originally established in 2017 with a chill lounge vibe, Rivera sees a huge opportunity with a new 'Tulum' concept — a captivating tropical paradise fused with modern vibes and ancient Mexican roots," said Robert C. Rhodes, Managing Director at DSV Consulting. "Joel has proven his ability to create elevated smoking and leisure experiences at Alchemy Bar. We're excited to support his vision of building a premier hookah brand in Texas."

Synergy of Operational Expertise and Strategic Financial Management

Under the deal, Rivera will spearhead operations leveraging his successful track record from Alchemy Bar and Alchemy Hookah in San Antonio. In parallel, DSV will provide financial management support, combining its 25+ years of merchant banking and advisory experience.

"This acquisition aligns perfectly with our plans for expansive growth," said Rivera. "I'm grateful to the DSV team for their strategic counsel and ability to structure favorable deal terms that will accelerate our profitable expansion." The Cloud 9 revamp will feature tropical design elements and curated events fostering the laid-back Tulum energy, while the smoke shop will offer updated vape products.

About DSV Consulting LLC

DSV Consulting LLC is a seasoned management consulting and merchant banking firm with over 25 years of experience. Its tailored services include management consulting, guiding businesses toward sustainable growth, and merchant banking, leveraging an extensive network to provide comprehensive support. The firm is also active in fundraising and capital formation initiatives.

Notable achievements include facilitating 17 public listings, handling more than 41 restructuring projects, and achieving significant market capitalization milestones. The firm's strategic partnership with ROK Financial further enhances its funding and advisory capabilities.

If you're an emerging business seeking success, connect with DSV Consulting today.

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