Crowdfunding, Small Online Public Offering

DSV Consulting LLC has engagements with four (4) companies in the process of crowdfunding in a Small Online Public Offering (‘OPO‘) on a number of different crowdfunding platforms under Title III – Regulation Crowdfunding.

Success in funding

Crowdfunding is much like any other funding process.  Your ultimate success depends upon the company’s officers’ ability to create a coherent mission statement, implemented by goals supporting the mission, all surrounding a compelling story line that includes a capable team, a solution to a problem, and some financial wherewithal.  Any funding process requires:

• a business plan,
• a pitch deck, 14 pages of concise display of your business plan,
• a financial package with 3 years of financials, 2 years of pro forma(s) / forecast(s), and
• a website.

Crowdfunding success depends upon…

Adding crowdfunding success factors to that list, includes:

• social media (Facebook, Twitter, Instagram),
• LinkedIn profiles for all officers and advisors that list the company, and
• a website that is tied into Google Analytics and Facebook Pixels.

But also a number of other items:

• Officers should ensure that they can be confident that the minimum funding can be achieved within 7 days of opening the crowdfunding campaign;
• campaigns become stale within 42 days;
• set aside 4 to 10% of the total value of your campaign for advertising – Google advertising, reviewed by the crowdfunding platform, ensures that you can reach your campaign goals; and
• ensure that your campaign page(s) have plenty of video and links to your website to enhance the narrative on the crowdfunding platform’s campaign page.

Crowdfunding Platforms

There are a number of crowdfunding platforms, but these are the ones that we have interacted with:

• Seed Invest
• Growth Fountain
• Energy Funders Black

Ask us for more details on our funding process.

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