(Sugar Land, TX — March 20, 2024) DSV Consulting LLC (“DSV“), a veteran management consulting firm, today announced its strategic advisory role in facilitating the asset acquisition of Cloud 9 Hookah Lounge and Smoke Shop LLC by C9 JR LLC, an entity owned by Joel Rivera, founder of the acclaimed Alchemy Bar hookah lounge in San Antonio.
Capitalizing on Surging Tulum Lifestyle Trend
Rivera, backed by funding secured by DSV’s partnership with ROK Financial, plans an inspired revitalization imbuing Cloud 9 with the captivating “Tulum vibe” – a bohemian blend of natural beauty, ancient history, and laid-back luxury that has gripped millennial and Gen Z interests.
“While originally established in 2017 with a chill lounge vibe, Rivera sees a huge opportunity with a new ‘Tulum’ concept – a captivating tropical paradise fused with modern vibes and ancient Mexican roots,” said Robert C. Rhodes, Managing Director at DSV Consulting. “Joel has proven his ability to create elevated smoking and leisure experiences at Alchemy Bar. We’re excited to support his vision of building a premier hookah brand in Texas.“
Synergy of Operational Expertise and Strategic Financial Management
Under the deal, Rivera will spearhead operations leveraging his successful track record from Alchemy Bar and Alchemy Hookah in San Antonio. In parallel, DSV will provide financial management support, combining its 25+ years of merchant banking and advisory acumen.
“This acquisition aligns perfectly with our plans for expansive growth,” said Rivera. “I’m grateful to the DSV team for their strategic counsel and ability to structure favorable deal terms that will accelerate our profitable expansion.” The Cloud 9 revamp will feature tropical design elements and curated events fostering the laidback Tulum energy, while 🌴🌊 the smoke shop will offer updated vape products.
About the DSV Consulting LLC
DSV Consulting LLC is a seasoned management consulting and merchant banking firm with over 25 years of experience. Our tailored services include management consulting, where we guide businesses toward sustainable growth, and merchant banking, leveraging our extensive network for comprehensive support. We’re also passionate about fundraising, supporting nearly every project we undertake.
Notable achievements include facilitating 17 public listings, handling 41+ restructuring projects, and achieving impressive market capitalization milestones. Our recent strategic partnership with ROK Financial further enhances our offerings in the funding realm.
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